Struggling to get to grips with social media?
Need practical help to get started promoting your screenings on Twitter and Facebook?
Want to find out how to write a successful blog for your organisation?
Social media presents an exciting opportunity to raise the profile of your organisation, increase word-of-mouth marketing for your screenings, and develop audience loyalty, without spending too much time or money. But if you’re not a digital native, using these platforms can be confusing and all the options can be overwhelming.
This hands-on workshop offers a back-to-basics, practical introduction to the social media tools you really need to know how to use. It will help you get to grips with setting up profiles, initiating campaigns and communicating with your audiences. The group will be maximum 12 people to ensure you get sufficient attention. By the end of the day, you will have had the opportunity to set up Facebook and Twitter profiles for your cinema, film festival or film society, and will leave with increased knowledge and confidence of how to use social media effectively.
We will be using iMac computers in the workshop, or you can bring your own laptop if you prefer.
Who is the workshop for?
Staff of independent cinemas, film festivals, film societies, cross arts venues, pop up cinemas and support agencies who need practical guidance to getting started with using social media to promote their screenings and organisations. Applicants should ideally have a minimum of three years’ experience in the film industry, whether paid or voluntary. If you have any queries about this, please get in touch.
What will the workshop cover?
- Setting up Facebook and Twitter profiles for your organisation
- Simple strategies for using social media to promote your screenings
- Practical introduction to quality blogging
- Your online voice – dos and don’ts for communicating with your audiences via social media
- Fitting it all in – how to integrate social media into your work schedule
- Case studies of successful social media campaigns by cinemas and film festivals
Who is the workshop leader?
Rachael Castell is New Business Consultant at Digital Theatre, and a digital and social media specialist focusing on the independent cinema sector.
Fees and bursaries
£25 + VAT = £30. Fees include lunch and refreshments. (This fee is subsidised by Creative Skillset.)
Supported by Creative Skillset’s Film Skills Fund, which is funded directly by industry through the Skills Investment Fund (SIF), as well as by the National Lottery via the BFI.
