- Do you want to add variety to your organisation’s film programme but feel short on inspiration?
- Have you thought about showing artists’ film but aren’t sure where to start?
- Do you want practical advice on sourcing and screening this work?
- Are you interested in finding out how to cultivate audience interest in artists’ moving image?
We’re holding a training day focusing on artists’ moving image on Friday 4th March 2016 at Arnolfini in Bristol.
Come along and find out more about how you can use artists’ moving image at your cinema to diversify your programme and expand your audiences.
The course is for programming, marketing and education staff of:
- Cinemas, film festivals and film societieswho want to start or develop a programme of artists’ film
- Cross arts venues and organisations who want to integrate their cinema and gallery more comprehensively
- Galleries and museums interested in forging links with cinemas
- Independent curators working with film and video.
Sessions
Introduction to artists’ moving image
Curator, writer and academic Lucy Reynolds leads a whirlwind tour through the history of artists’ cinema, and an introduction to contemporary practice and current trends.
Case Studies
Artists’ moving image is often shown in galleries in large cities, but what about in rural cinemas? Is that just foolhardy, impossible, even? Or are there actually practical ways to make it work? Isla LeaverYap’s project ‘Where I Am’ worked with diverse, often remote communities in Scotland, screening artists’ work in its own right, to great effect; while Christo Wallers has worked on several screening projects and festivals in rural locations, framing them as ‘destinations’ rather than versions of urban events. Lastly, Liz Leyshon of Strode Theatre in Street, Somerset will give some insights into how she has integrated artists’ moving image into her regular programme as part of the ICO Artists’ Moving Image Network project.
Finding and engaging audiences
Programming sensitively is one thing, finding an audience willing to put aside preconceptions about artists’ moving image – or indeed, anything other than feature film – is another. On one hand, you want your existing audiences to know that this is something different; on the other, that it is still accessible and relevant. And then there’s the prospect of attracting new audiences: far from scaring people off, artists’ moving image can be used to get through to people you never knew before! This session goes through some of the practical pitfalls and possibilities that programming artists’ moving image presents, and how best to make the most of it as part of your wider programme. With Jo Blair (Senior Programmer & Arts Manager, Picturehouses) and Duncan Carson (Marketing, Communications and Events Manager, ICO), with Adam Pugh (Artists’ Moving Image Project Manager, ICO).
Artists’ moving image: practical programming
Once you’ve heard about some real-life examples of how, where and why artists’ moving image can be presented, this session looks at programming itself. Drawing on the success of the ICO’s Practical Programming course, here ICO Programmer Jemma Desai opens everything up via discussion and group work, allowing you to throw caution to the wind in developing your own dream programmes and give you some of the tools necessary to start experimenting at your own venue.
Prices:
Training Day – Friday 4th March: £25
Training Day plus Screening Weekend – Friday 4th, Saturday 5th and/or Sunday 6th March: £35
The price includes lunch on the training day, Friday 4th March, and entry to all screenings and other events to follow over Saturday 5th & Sunday 6th March as part of the ICO Art + Cinema Weekend.
The PARALLEL ICO Art + Cinema > Training Day is an industry event for people working or volunteering in film exhibition or the curation of artist moving image. Your request for passes will be sent to the ICO for approval, you will then be sent an email with a link to pay for your pass(es) through the WorldPay secure banking site.
If you have any problems booking your pass(es) online please email info@independentcinemaoffice.org.uk or telephone 0207 636 7120.
Supported by Arts Council England
Schedule
9.30 – Registration
10.00 – Introduction to artists’ moving image
Lucy Reynolds
Curator, writer and academic Lucy Reynolds leads a whirlwind tour through the history of artists’ cinema, and an introduction to contemporary practice and current trends.
11.15 – Break
11.30 – Case Studies
Isla LeaverYap (LUX Scotland); Liz Leyshon (Strode Theatre); Christo Wallers (The Burnlaw Centre, Northumberland)
Artists’ moving image is often shown in galleries in large cities – but what about in rural cinemas? Is that just foolhardy, impossible, even? Or are there actually practical ways to make it work? Isla LeaverYap’s project ‘Where I Am’ worked with diverse, often remote communities in Scotland, screening artists’ work in its own right, to great effect; while Christo Wallers has worked on several screening projects and festivals in rural locations, framing them as ‘destinations’ rather than versions of urban events. Lastly, Liz Leyshon of Strode Theatre in Street, Somerset will give some insights into how she has integrated artists’ moving image into her regular programme as part of the ICO Artists’ Moving Image Network project.
13.15 – Lunch
A buffet lunch will be provided.
14.15 – Finding and engaging audiences
Jo Blair (Picturehouses) and Duncan Carson (Marketing, Communications and Events Manager, ICO), with Adam Pugh (Artists’ Moving Image Project Manager, ICO)
Programming sensitively is one thing, finding an audience willing to put aside preconceptions about artists’ moving image – or indeed, anything other than feature film – is another. On one hand, you want your existing audiences to know that this is something different; on the other, that it is still accessible and relevant. And then there’s the prospect of attracting new audiences: far from scaring people off, artists’ moving image can be used to get through to people you never knew before! This session goes through some of the practical pitfalls and possibilities that programming artists’ moving image presents, and how best to make the most of it as part of your wider programme.
15.45 – Break
16.00 – Artists’ moving image: practical programming
Led by Jemma Desai (Programmer, ICO)
Once you’ve heard about some real-life examples of how, where and why artists’ moving image can be presented, this session looks at programming itself. Drawing on the success of the ICO’s Practical Programming course, here ICO Programmer Jemma Desai opens everything up via discussion and group work, allowing you to throw caution to the wind in developing your own dream programmes and give you some of the tools necessary to start experimenting at your own venue.