Data-Driven Film Exhibition - Sector Forum

Katy Raines is regarded as one of the UK’s leading consultants on CRM and segmentation for the arts, and as such has developed and led research and implementation programmes for large and middle scale arts organisations throughout the UK and Europe. She has a particular passion for using audience data to effect change and drive an audience-led approach to marketing in arts organisations.

Delphine started her career in film as part of the ICO’s FEDS trainee scheme, completing a nine-month placement at Altitude Film Distribution. She then became a Theatrical Sales Executive there for over two years, working on a variety of critically acclaimed films including Moonlight, Lady Macbeth and The Rider. Since then she has worked as a Box Office Analyst for Gower Street where she had several clients in distribution and implements forecasting and analysis for the UK and German markets. Most recently, Delphine has returned to distribution, and is now the Head of Distribution at Bohemia Media.

Chris focuses on running the Audience Finder service within the UK, heading up the user-facing teams supporting users using the Audience Finder Data Tools. A product suite and dataset of over 1000 contributing arts and cultural organisations across the UK. He works with organisations, including within the film sector, to help them understand and implement their audience insights, while also working to develop the service in an ever-changing cultural sector. Before working at The Audience Agency in 2018, Chris worked in both marketing agencies undertaking audience development and marketing campaigns and directly venues in London. He has a Master’s degree in Creative & Cultural Industries from the London Metropolitan University.