Training Courses

Cultural Cinema Exhibition 2025

12/01/2025 - 17/01/2025

citizenM Tower of London,

  • Do you know about and love film, but want to gain the practical skills and detailed knowledge to become a truly expert programmer?
  • Do you want to start a film club, run a community cinema or deliver a festival?
  • Do you want your CV to jump to the top of the pile for film jobs?
  • Do you work in film and want to develop the skills needed to deliver exciting and innovative programmes?
  • Do you want to know how to deliver specialist programmes or bring underrepresented groups into your cinema?

Cultural Cinema Exhibition – the ICO’s flagship training course – is the definitive way to take your film career to the next level.

Applications for Cultural Cinema Exhibition 2025 are now closed.

Dates

12/01/2025 - 17/01/2025

Fees

£2,000

Venues

citizenM Tower of London

BFI Stephen Street, London

About the course

In the 20-year history of the course, alumni have achieved top jobs at the BFI, Picturehouse, Curzon Cinemas, Watershed, Sheffield DocFest, Altitude, the Barbican and film festivals around the world. Now in its twelfth edition, it is recognised as a top-tier qualification by industry leaders and marks you out as someone with the knowledge to make a real contribution to the exhibition sector.

Whether you currently work in cinema or festival programming, film curation, artists’ moving image, film education or specialist film, film marketing or audience development; or you want to in the future, this course is comprehensive, practical and will immeasurably boost your skills and knowledge.

You will learn:

  • How the film industry works, from key figures including producers, sales agents, programmers, exhibitors, digital distributors and more
  • How to market a film, from press campaigns to copy and from digital platforms to traditional media
  • The technical aspects of film, so you can keep the magic of the big screen alive
  • How you can create and build audiences for archive film, artists’ moving image, international cinema, event cinema and alternative content
  • How cinema programming really works: negotiating, securing rights, balancing different types of film, scheduling and understanding release windows

You will gain:

  • A complete toolkit for understanding audiences, including increasing access for young people, children, LGBTQ+, disabled and Black, Asian and ethnically diverse audiences
  • A valuable network of peers based around the UK

How is it taught?

Cultural Cinema Exhibition is taught through presentations and panel discussions from industry experts, practical workshops (including a final group project incorporating everything you’ve learned on the course), screenings, peer discussion and networking opportunities.

The course takes place over six days, comprising five days of intensive training and one day of film screenings. Please see a draft schedule below:

Day One, Sunday 12 January

  • Preview screenings

Day Two, Monday 13 January

  • Introduction to film exhibition
  • The practicalities of film programming
  • Print rights & research

Day Three, Tuesday 14 January

  • Distribution panel with Q&A
  • Film marketing case studies
  • Programming artist’s moving image

Day Four, Wednesday 15 January

  • Introduction to audience development
  • Introduction to press & PR
  • Film journalism panel with Q&A

Day Five, Thursday 16 January

  • Audience development case studies
  • Archive film screening
  • Programming strategies for archive film

Day Six, Friday 17 January

  • What’s next for film exhibition? Panel discussion
  • Project presentations

“Wonderful experience, range of speakers and participants. Best I have found in terms of relevance and possibility for progression, at the same time as knowledge gaining. Would highly recommend.”


100% of delegates from our last edition would recommend the course

Who is this course for?

  • Ideal candidates are professionals with roughly one to three years’ experience who are forging a career in the cultural cinema sector (e.g. independent cinemas, film festivals, film societies, collectives or pop-ups)
  • The course is open to people who are currently building their experience in roles related to programming, education, management, marketing, administration, fundraising and audience development
  • The course is also open to more experienced professionals in film exhibition who want to build an audience for cultural cinema at their venue
  • Those who run, or who are developing plans to run, grassroots film societies and venues are also welcome to apply.
  • The course is predominantly tailored towards UK exhibitors, but international applications are welcome. In previous editions, people from Estonia, Finland, Germany, Italy, Lithuania, the Netherlands, Spain and Portugal have attended and rated the programme highly.

“The course brought everything into focus bringing lots of new ideas and consolidating my knowledge. It was all inspiring and I have a much clearer plan of how to refine what I already do and what else I should be doing.”

Information session

Interested in finding out more about the course? In this informal Zoom conversation ICO Director, Catharine Des Forges and Head of Cinemas, David Sin provided more detail about the course and answered questions from people registered for the session.

Watch the recording

Bursaries

A limited number of bursaries of up to £250 are available to individuals based outside of London to help cover the costs of travel. If you would like to apply for a bursary, please complete the additional form as part of the application process.

Remember that many of the regional/national Film Hubs can offer exhibitors bursary support for training. Please ensure that you have contacted your local Film Hub to apply for support as early as possible.

Bursaries are also available through ScreenSkills.

Speakers

Co-led by Catharine Des Forges (Director, ICO) and David Sin (Head of Cinemas, ICO), the course will feature a range of speakers with sessions focusing on: 

  • Programming – Exploring both the commercial and curatorial sides 
  • Distribution – Highlighting the role distributors play in the film value chain 
  • Marketing – Understanding how marketing can help you do new and ambitious things 
  • Audience Development – How to create and build audiences for all kinds of films, such as programming for children and young audiences, archive film, artist moving image, short film and feminist cinema. 
  • Access and inclusion – The importance of integrating access and inclusion into everything you do. 
  • The future of the UK film industry – What’s in store for the UK film industry over the next few years?
  • Press and PR – Tips for working effectively with the press and managing PR.

The speakers for this edition of CCE include:

  • Jonathan Ali, Film Curator, Programmer and Writer
  • Julia Andrews-Clifford, Director, Electric Palace Hastings
  • Robin Baker, Head of Cultural Partnerships, BFI
  • Duncan Carson, Projects and Business Manager, Independent Cinema Office
  • Wayne D’Cruz, Distribution Manager, MetFilm
  • Catharine Des Forges, Director, Independent Cinema Office
  • Simon Duffy, Programme and Research Manager, BFI Southbank
  • David Ellington, Director, VS1 Productions
  • Edward Fletcher, CEO, Curzon
  • Bryony Forde, Theatrical Sales Director, Altitude
  • Ian Francis, Director, Flatpack Festival
  • Gali Gold, Former Head of Cinema, Barbican Centre
  • Simran Hans, Culture Writer and Film Critic
  • Sarah Harvey, Director, Sarah Harvey Publicity
  • Ella Kemp, London Editor, Letterboxd
  • Leila Latif, Journalist
  • Delphine Lievens, Distribution Consultant
  • Sanaa Masud, Broader Project Coordinator, Broadway Nottingham
  • Isabel Moir, Film Programmer, BFI London Film Festival
  • Selina Robertson, Film Programmer, Researcher and Curator
  • David Sin, Head of Cinemas, Independent Cinema Office
  • David Somerset, Education Curator, BFI Southbank
  • Claire Stewart, Head of Communications, Watershed
  • Ray Ward, Director, Sales & Distribution UK, Sony Pictures Releasing
  • Adrian Wootton, CEO, Film London

Jonathan Ali

Film Curator, Programmer and Writer

Jonathan Ali is a London-based film curator, programmer and writer. He is director of programming for Third Horizon Film Festival in Miami, as well a programmer for Alchemy Film and Moving Image Festival in Scotland, artistic advisor to the Open Doors programme at Locarno Film Festival and programme advisor for London’s Open City Documentary Festival. He has previously been a programmer for Sheffield Doc/Fest, True/False documentary festival, East End Film Festival, Tribeca Film Festival, Toronto International Film Festival and others.

Marina Anastasi

Theatrical Marketing Manager, Studiocanal UK

Marina Anastasi is an entertainment marketing professional, specialising in the theatrical marketing field within film distribution. Recent film campaigns include THE OUTRUN, THE APPRENTICE and upcoming release WE LIVE IN TIME. Previously, she worked at Sky and Entertainment One in marketing and brand roles.

Julia Andrews-Clifford

Creative Director, The Electric Palace Cinema

Julia has worked with young audiences for over 20 years, as Education Officer at the BFI, Managing Director of Cineclub the Young Film Network and Manager of Film Hub South East's Young Film Network, devising youth programmes and training opportunities for young filmmakers and film programmers. She is currently Creative Director at the Electric Palace Cinema, and runs the Young Electrics youth curator scheme as part of their youth audience development strategy. Julia is also a qualified teacher and has experience of running workshops and in-cinema activities for 16 - 25 year olds.

Robin Baker

Head of Cultural Partnerships, BFI

Robin has worked in film exhibition, distribution and archiving for 35 years. He was previously head curator of the BFI National Archive and the BFI’s head of cultural partnerships. Robin has extensive experience of developing and delivering major film projects focussed on archive film including the following for the BFI: Cinema Unbound: The Creative Worlds of Powell and Pressburger (2023/24); Musicals! The Greatest Show on Screen (2019); India on Film (2017); Shakespeare on Film (2016); Britain on Film (2015); The Genius of Hitchcock (2012). He is co-programmer of the ‘Treasures’ section of the BFI London Film Festival and was programme director of the inaugural BFI Film on Film Festival (2023).

Duncan Carson

Projects and Business Manager, Independent Cinema Office

Duncan is the ICO’s Project and Business Manager, working on distribution, Screening Days and venue consultancy. He joined the ICO as Marketing and Communications Manager having worked as an editor and marketer in publishing. He runs the itinerant screening programme Nobody Ordered Wolves, which shows neglected films across London. He’s taken his love of film in a lot of different directions including running a university film society, working with an independent distributor, running a pop-up screen in Hackney and lecturing on film at various universities. He was a former Marketing Manager at Curzon Cinemas. He is currently also working part-time on a feasibility project to open his own cinema in Waltham Forest, London.

Wayne D'Cruz

Distribution Manager, MetFilm

Wayne joined MetFilm in late 2022 to help build and manage its new distribution arm. Previously, he worked at Dartmouth Films for half a decade managing releases of their independent documentaries. Key titles he has led on include WILDING and ERIC RAVILIOUS: DRAWN TO WAR. He won Screen’s Rising Star award in 2019. Before embarking on a career in film distribution, Wayne earned his MA from King’s College London for his study on emerging distribution practices in the British film industry. He is a full voting member of BAFTA.

Catharine Des Forges

Director, Independent Cinema Office

Catharine is Director of the Independent Cinema Office. She founded it in 2003 and continues to lead on the overall strategy and development of the company. Prior to founding the ICO, she worked at the BBC, the BFI, Arts Council England, as a Senior Programmer at the National Film Theatre, programmed the Encounters Film Festival in Bristol and worked as a freelance film programmer both in the UK and internationally. She has an MA in Film & Television from the University of London, has lectured in film and media at a number of UK universities, and is an experienced moderator and Q&A host as well as a contributor to a number of UK newspapers and magazines. She sits on the Steering Group for London’s Screen Archives, is a Fellow of the Royal Society of Arts, an advisory board member for Be the Business and a voting member of BAFTA.

Simon Duffy

Programme & Research Manager, BFI

Simon Duffy has extensive experience in the film industry, primarily with the British Film Institute (BFI) since 2001, where Simon currently serves as Programme & Research Manager after progressing from roles such as Programme & Research Coordinator and Assistant Programme Coordinator at BFI Southbank. Prior to this, Simon contributed to the From Page to Screen Film Festival as both a Film Programmer and a Freelance Film Festival Consultant. Additional freelance experience includes a role as a consultant for the Londra le citta visibili film festival.

David Ellington

Director, VS1 Productions

An award-winning director in drama, David Ellington has been an actor and director for several years. David’s roles have been diverse, including film, theatre and television drama and presenting. David is also a BSL Consultant, a member of the Extraordinary Bodies / Ad Infinitum Associate Artist, and a director of VS1 Productions. David has always enjoyed undertaking challenging roles. David’s other creative work includes leading Deaf Conversations About Cinema, co-producing documentary short films.

Edward Fletcher

Former CEO, Curzon

Former CEO of UK cinema chain, Curzon and distribution labels Curzon Film and Artificial Eye with current releases including LA CHIMERA and KNEECAP. Edward is also the Vice Chair of Ffilm Cymru Wales, the former Managing Director of UK distributor Thunderbird Releasing and co-founder of Soda Pictures having previously managed distribution sales at ICA Projects.

Gali Gold

Former Head of Cinema, Barbican

Gali Gold is the former Head of Cinema at the Barbican where she previously worked as a Cinema Curator. Gali has a wide experience in film programming and exhibition which she gained in a variety of roles prior to her extensive work at the Barbican. These include: Head of Programme at Birds' Eye View, Artistic Director of the UK Jewish Film Festival, Festival Producer at DocAviv Documentary Festival and Associate Producer at the Jerusalem Film Festival. Gali Gold has written a PhD on documentaries by women filmmakers and taught film and media courses in academic institutions in the UK and overseas. She is a Trustee on Sheffield DocFest Board.

Sam Groves

Head of Programme, Flatpack Projects

Staying up late one night watching C4’s Shooting Gallery series in 2001, I came across the short film Music for Six Drummers and One Apartment. Unknowingly I became an exhibitor, showing the film to everyone I knew. Twenty plus years on and with a little more understanding of curation and exhibition, I’m still showing films to people, as well as putting on all manner of mixed arts events as Flatpack’s Head of Programme. For the last decade I've also programmed the short films at the Nordisk Panorama in Malmo, Sweden.

Simran Hans

Culture Writer and Film Critic

Simran Hans is a freelance culture writer and film critic based in London. She was a film critic for The Observer for five years, from 2017-2022. Her writing has been published in The Guardian, The Observer, The New York Times, The Financial Times, New Statesman, Sight & Sound, Criterion, and many other places.

Sarah Harvey

Director, Sarah Harvey Publicity

With current and previous clients including Barbican Cinemas, BFI, Cinema Rediscovered, Human Rights Watch Film Festival, ICO, Sheffield Doc Fest, T A P E Collective and Together Films, Sarah has over 25 years’ experience working with independent cinemas, festivals, distributors and filmmakers in press communications. Her breadth of experience across this sector of the film industry gives her fantastic knowledge and insight into the challenges of creating successful PR campaigns - particularly keeping new audiences in mind – across a broad range of journalists and media.

Ella Kemp

London Editor, Letterboxd

Ella Kemp is a writer, editor, photographer and broadcaster based in London. She is the London Editor for Letterboxd and the Head of Editorial for Girls on Tops, and has worked as a film critic for Empire, IndieWire, the Evening Standard, Little White Lies and more. Her favourite film is Moulin Rouge!.

Leila Latif

Film Critic and Broadcaster

Leila Latif is a film critic and broadcaster who writes for The Guardian, Little White Lies, Sight And Sound, Indiewire and many more. She also hosts the Little White Lies Podcast and appears regularly on the BBC.

Isabel Moir

Programmer, BFI London Film Festival

Isabel Moir is currently a programmer at BFI London Film Festival. Prior to the BFI, Isabel worked as a programmer at the Independent Cinema Office where she worked with a range of independent cinemas across the UK as well as Borderlines Film Festival. Isabel also previously worked at the Barbican Centre and has contributed to various cinema programmes and festivals including Cinema Rediscovered. She has also worked at several film festivals in various roles including BFI London Film Festival, Open City Documentary Festival, BFI Future Film Festival and Overnight Film Festival.

Selina Robertson

Film Programmer, Researcher and Curator

Selina Robertson is a film programmer, researcher and curator who has worked in film exhibition for over 20 years at the BFI, The Film Council and the Independent Cinema Office. From 2003-2005 she co-programmed BFI Flare (formerly the London Lesbian and Gay Film Festival). She has been a trustee of the Rio Cinema since 2022. In 2023 she completed her PhD at Birkbeck College, University of London on the cultural archives of feminist film programming and curating in 1980s London. She is an associate lecturer at Birkbeck College. In 2007 she co-founded Club des Femmes with Sarah Wood, a queer feminist curating collective whose mission is to offer a freed up space for the re-examination of ideas through art. Club des Femmes partners with cinemas, film festivals, cinematheques, galleries, museums and academic institutions in the UK and Europe.

David Sin

Head of Cinemas, Independent Cinema Office

David has worked in the independent film sector for over 25 years, as a programmer, distributor and consultant. His career has included spells as Director of Cinema at the Institute of Contemporary Arts (ICA), where he acquired and released films by directors such as Abbas Kiarostami, Jia Zhangke and Roy Andersson and launched J-Horror in the UK with Ring; as Head of Content at the BFI overseeing the Institute’s distributed films; and as the first Coordinator of Lincolnshire Cinemas, which became a model for rural cinema provision.

Claire Stewart

Head of Communications, Watershed

Claire spent her formative years on a remote island with no cinema or arts centre – which may explain why most of her career has involved culture and talking to people. After learning the ropes during a traineeship on Andrea Arnold’s debut Red Road, Claire worked freelance in film and television production, before going on to hold positions in locations, events and communications for local film commissions, screen agencies and universities. She joined Watershed in 2008, where she manages a great team who help to deliver and promote all aspects of Watershed’s activities, manage and curate content, build new audiences and increase audience engagement among many, many other things. Claire created Watershed's profiles on Twitter and Facebook back in 2009 and still manages them now, so do go and say hello.

Ray Ward

Director Sales & Distribution UK, Sony Pictures Releasing

I have worked in the Film Exhibition & Distribution sector for over 20 years, including Cinema Management, Film Booking with Odeon Cinemas, and Theatrical Sales roles with Pathe, United International Pictures (UIP), Paramount Pictures and my current role at Sony Pictures as UK Director of Sales & Distribution. Responsibilities include forecasting, budgeting, research and planning, release date selection, commercial terms negotiation, revenue cycle, logistics and Exhibitor and in-theatre marketing. Future Sony release include Jason Reitman’s Saturday Night, Danny Boyle’s 28 Years Later, Nichols Hytners The Choral, and A Big Bold Beautiful Journey, starring Margot Robbie & Colin Farrell.

Andrew Woodyatt

Marketing & PR Consultant

Often described as gobby and outspoken (but very funny), Andrew has been a thorn in the side of the film establishment, pointing out salient facts for over 30 years, running and programming multiplex cinemas around the UK, then as Marketing Director at Picturehouse, working in distribution and as a film producer, Andrew now lectures in film marketing and production at Goldsmiths and the London Film School.He also hosts and curates the award winning Pink Palace queer film club at the Rio.

Adrian Wootton

Chief Executive, Film London

Adrian Wootton is the Chief Executive of Film London, the agency charged with developing the screen industries in the capital, and the British Film Commission, the unit responsible for promoting the UK as the best place to produce feature films and high end television. Prior to becoming the Chief Executive of Film London in 2003, Adrian was Acting Director of the British Film Institute (BFI), in addition to having been the Director of the London Film Festival (LFF), the National Film Theatre (NFT), Head of BFI Exhibition and Director of the crime and mystery film festival, Crime Scene. Before his appointment to the BFI, he was a founding Director of Broadway Media Centre in Nottingham and Director of the Bradford Playhouse & Film Theatre.

Accommodation

YHA Thameside
Approximate rate per night: £40 – £80
Distance to CitizenM Tower of London: 2.2 miles

Premier Inn London Tower Bridge
Approximate rate per night: £110 – £120
Distance to CitizenM Tower of London: 0.2 miles

CitizenM Tower of London
Approximate rate per night: £150 – £160

Premier Inn London City (Tower Hill)
Approximate rate per night: £90 – £100
Distance to CitizenM Tower of London: 0.2 miles

Travelodge London Central Aldgate East
Approximate rate per night: £80 – £90
Distance to CitizenM Tower of London: 0.3 miles

Travelodge London Central Tower Bridge
Approximate rate per night: £100 – £110
Distance to CitizenM Tower of London: 0.2 miles

FAQs

How do I apply to attend the course?

Applications for the 2025 edition of the Cultural Cinema Exhibition training programme are open until Friday 15 November 2024.

You can find all the necessary information at the bottom of this page.

Are organisations/individuals from outside the UK eligible to apply?

The course is predominantly tailored towards UK exhibitors, but international applications are welcome. In previous editions, people from Estonia, Finland, Germany, Italy, Lithuania, the Netherlands, Spain and Portugal have attended and rated the programme highly.

What is included within the course fee?

The fee for attending Cultural Cinema Exhibition 2025 is £2,000.

This fee includes:

  • Five days of intensive training
  • One day of preview screenings with four new release films
  • Screenings of archive and artists’ moving image work
  • Course materials
  • Lunch, tea and coffee for every day of the programme
  • Networking drinks at the start and end of the course
  • Course dinner with your peers

How long will it take for decisions to be made on my application?

Decisions will be communicated no later than two weeks after the deadline for applications.

How will the decisions be made on applications?

Each application will be assessed by two members of senior ICO staff, who will then discuss and finalise the decision.

Is it possible to pay for the course fees in instalments?

The deadline to pay in instalments has now passed. Those who applied before this deadline will now have been notified if their application was successful.

The payment plan is as follows:

  • Payment 1 (£700) – Due Monday 7 October
  • Payment 2 (£700) – Due Monday 4 November
  • Payment 3 (£600) – Due Monday 2 December

Who should I contact if I have any further questions?

If you have any further questions about the course, then please get in touch with us via email at the following address: training@independentcinemaoffice.org.uk

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