A single screen auditorium, with beautiful art-deco decoration, showing a Howard Hawks film. No I’m not talking about a screening held in 1939, but last week at the gorgeously restored, newly reopened Regent Street Cinema. We spoke to the cinemas programmer Shira MacLeod who took us inside this beautiful new space.
The last few years has seen a number of significant cinema closures in the capital, including Hammersmith’s Riverside Studios where Shira’s previously worked.Competition for audiences is also increasing in central London, playing host to a number of new arthouse sites, including a refurbished Curzon Bloomsbury (the former Renoir), Picturehouse Central (the forthcoming seven screen arthouse from the Cineworld-owned chain) and the now-confirmed three-screen site in Kings Cross. “There’s lots of new screens, but the pressure to make money from first run means they show the same thing, says Shira. I understand that completely, but it wouldn’t make sense for us. We want to differentiate ourselves by showing second run material and double bills. We don’t feel we’re in competition with the other cinemas – we’re really happy to support them (and lots of my friends work in them!).”
The cinemas relationship with Westminster University, who own the venue and spearheaded the restoration, is also likely to bear fruit in coming programmes; as Shira will be calling on experts across all academic disciplines at Westminster to set film in a fuller context. Guy Osborn, Professor of Law, will be presenting a season of films about debates and the psychology department will be exploring the history of cinemas evolving view of psychology via key films through the decades. “These are people who know their subject obsessively and can present ideas in a completely different way to a film expert so the audience gets a richer picture. We also want to host a film noir season, but with input from our criminology department.”
Of course, Westminster has a thriving film education department with an impressive list of alumni. Directors Michael Winterbottom (24 Hour Party People, The Trip), Asif Kapadia (Senna and the upcoming Amy Winehouse documentary Amy) and screenwriters Tony Grisoni (Fear and Loathing in Las Vegas) and Neal Purvis (Skyfall, Casino Royale) all attended the university and besides hosting screenings of their film students degree shows, Shira is keen to encourage young British talent by offering frequent Q&As with British filmmakers. In the opening programme, Still by first-time director Simon Blake and Bypass by George MacKay have both received support from the cinema.
Shira’s vision is ultimately for a wide range of people to have a place where they can take pleasure in the group experience of cinema. “On opening night we had a sell out, and after all the stress of getting this project started, I sat on the stairs behind the auditorium and heard a lot of people laughing. That’s what its about for me. This is a special environment. I want people to comeback to the cinema and enjoy themselves. Its very easy-going even though it’s in the West End. It really suits old films and I want people to come here to see that.”