Marketing Manager (Film Distribution)

Salary: £250 per day

We Are Parable are looking for an experienced Marketing Manager (Film Distribution) to assist them in
releasing their next film in UK and Ireland Cinemas in March 2024.

Role

The Marketing Manager (Film Distribution) will be responsible for the planning and implementation of the marketing strategy for the release of BANEL & ADAMA and managing promotional activities across paid, owned and earned channels.

The successful applicant will work closely with cinemas, content providers, external marketing and PR agencies as well as the creative team to drive box office revenue in the UK and Ireland.

Contract: Freelance
Duration: 10 weeks, two days a week
Start date: Immediate start

About BANEL & ADAMA

Banel and Adama are fiercely in love. The young couple live in a remote village in northern Senegal and for them, nothing else in the world exists. However, their perfect everlasting love seems on a collision course with their family’s traditions as drought strikes their community. Award-winning filmmaker Ramata-Toulaye Sy’s breathtaking debut feature follows the fated lovers in their quest to carve a life for themselves beyond the expectations of others. The film had its world premiere in Competition at Cannes 2023, nominated for the Palme d’Or. Ramata-Toulaye Sy is only the second black woman in history to do so, and the film was the sole debut feature to be selected. BANEL & ADAMA will be released in UK and Ireland on 15 March 2024.

Responsibilities

• Develop and implement a marketing strategy for the release of BANEL & ADAMA to increase awareness of the release amongst target audiences, engage stakeholders (cinemas, marketing partners), to highlight key themes of the film and to drive box revenue in the UK and Ireland.
• To oversee and deliver marketing material across offline and online channels.
• To build strategic relationships with key stakeholders, (including UK and Ireland cinemas and potential commercial partners and/or sponsors) by sharing promotional assets and create marketing campaigns that engage regional audiences.
• To provide We Are Parable’s regional cultural curators with marketing plans that enable them to amplify the film with key target audience groups in the UK and Ireland.
• To liaise with We Are Parable’s external PR and digital agencies to align on messaging and activity.
• To measure and report on the performance of marketing campaigns, whilst gaining insight on audience trends and adjusting campaigns accordingly.
• To manage a social media assistant and oversee output and activity.

Requirements and skills

• Demonstrable and significant experience in marketing and subsequent distribution of a film in UK and/or Ireland cinemas is essential.
• Minimum of three years’ experience in a marketing manager position in the area of film distribution is preferred.
• An acute understanding of identifying and communicating with various audience groups, with a particular focus on audiences who are fans of Black Cinema.
• An exceptional understanding of social media (paid and organic) and influencer marketing (both offline and online).
• A passion for film culture (with an understanding and appreciation for African Cinema)
• Must be confident and skilled in using Google Suite of tools (including Docs, Sheets and Forms)
• Excellent proofreading ability and attention to detail are essential.
• Experience with database management and automated email campaigns.
• Excellent organisational skills.
• Strong communicator and team player.
• Proficient in Canva and Adobe Photoshop.
• Experience in content creation for social media.

Applications

To apply, please email info@weareparable.com with “Application to Marketing Manager (Film Distribution) position” in the subject line, with a CV and covering letter stating your suitability for the role.

The closing date for this position is 16/01/2024 at 12:00