Digital Communications Executive

Salary: £34,000

The Production Guild of Great Britain (PGGB) is looking for an exceptional Digital Communications Executive – a great all-rounder who is skilled in driving up engagement through social media and digital channels.

You will have an eye for detail, experience in crafting engaging copy, and ensure PGGB’s digital spaces and channels deliver for our members, partners and stakeholders.
A passion for film and TV is a plus, as well as being a motivated self-starter able to cope with a diverse and varied workload.
The Production Guild of Great Britain represents the professional interests of film and high-end television drama industry production practitioners. Our 1,000+ strong membership work at all levels in the production office, production accounts, location management, assistant directing, post production and VFX.

Role details:

• Full time (9:30am – 6pm)
• Permenent
• Hybrid wokring

Role responsibilities:

Promotion of PGGB activities:
• Work with Head of Marketing and Communications to develop branding and promotional plans which increase PGGB Member engagement
• Market the services and resources we offer to our members, emphasising the value of membership to retain members and drive recruitment
• Promote the work of the PGGB’s EDI, Nations and Regions and Sustainability Committees, including a monthly update on their work
• Work to promote and drive recruitment for training schemes as required

Social media engagement:
• Developing and executing strategies to increase interaction and grow PGGB’s audience across various platforms, paying attention to current digital trends
• Run social media campaigns to increase awareness of and promote PGGB’s activities
• Evaluate activity and provide regular reports for monitoring purposes

Website management:
• Be responsible for building all website content, including new courses, events, profile pages, resources, member offers and case studies.
• Ensure all web copy and web pages are up to date, accurate and on brand.
• Sourcing and clearing relevant stills and moving image content for the site
• Report on website analytics and adjust strategy accordingly

Content creation and copywriting:
• Producing engaging digital content, including articles and digital assets, and crafting clear, persuasive web copy.
• Build a weekly email newsletter, keeping up to date with key industry events and film & TV news content
• Ensure consistency in style, content and design of PGGB’s overall digital presence
• Edit video recordings of masterclasses and online sessions

Additional:
• Manage a varied workload and prioritise tasks effectively.
• Represent PGGB, as appropriate, at meetings and events when required
• Champion diversity, inclusion and environmental sustainability.
• Any other related duties as may be reasonably expected

Role requirements:

Essential:
• Exceptional online content management skills, with proven experience of producing and presenting information for a wide range of audiences
• Strong IT skills, including technical management of website, e-bulletins, social media, and development of content driven customer journeys
• Experience of systems and software including Hootsuite (or similar), Mailchimp (or similar), Eventbrite, Microsoft 365 & CRM systems.
• Proven ability in creating, editing and proofing copy for the web and social media and devising new content to engage and grow audiences
• Excellent writing and communication skills, particularly for web
• Flexibility and a ‘can-do’ attitude
• Attention to detail and organisational skills
• Ability to prioritise and perform to a high standard under pressure and working to deadlines

Desirable:
• Experience of producing and reporting on website analytics
• Experience and interest in creative screen industries
• Experience using Adobe Creative Cloud programmes (eg Photoshop, Illustrator, InDesign)
• Experience working on campaigns, or as part of a busy film, advertising, media, digital marketing or communications environment

How to apply:

To apply, please send a copy of your CV along with a covering email explaining why you think you will be good for this role. Email to: hannah@productionguild.com

Interviews will be conducted online via Zoom on Wednesday 20th November 2024

The closing date for this position is 08/11/2024 at 17:00