From 2000-2016, Dagmar Forelle was Head of Sponsorship at the Berlin International Film Festival. Together with Festival Director Dieter Kosslick she opened the festival to corporate partners and made it more attractive to the business community. Since 2015 she has been Vice Chair of the Wim Wenders Foundation, Düsseldorf. Previously, she worked in feature film production for over twenty years, including as Wim Wenders’ personal assistant (1986-1993). She was also involved with the conception and execution of exhibition and charity auction “Artists for Children” (1994+1999) and collaborated with Japanese fashion designer Yohji Yamamoto in Paris and Tokyo (1994-1996).

Sarah Boiling started her career at Tyneside Cinema and since then has worked in senior marketing positions at many of the UK’s most innovative cultural organisations including Broadway, Tate, and the Barbican. Following eight years at The Audience Agency (and its forerunner, Audiences London) she set up as an independent consultant three years ago. Since then she has worked with a wide range of clients in independent cinema and more widely across the cultural sector including the Film Audience Network, Film Hub NI and Into Film. She is a mentor on the Arts Marketing Association’s Audience Diversity Academy, an advisor for Arts Council Wales Resilience Programme, and recently completed national research into audience engagement for Creative People and Places.