Welcome to the ICO’s Developing Your Film Festival online course. Over the course of these five lessons, you’ll hear from some of the industry’s leading experts and have the chance to engage with peers from festivals around the world.
As we venture further into the 21st century, the role of the film festival in the exhibition industry has grown dramatically. Festivals offer many films their first point of access to audiences around the world. On top of this, many festivals have become important elements of the events calendar for their city or town; not only improving the local provision of film, but also attracting audiences from further afield and introducing them to a new location.
Despite this expansion in festivals’ impact and relevance, there is an apparent lack of training opportunities for those organising and managing these pioneering events – a gap in provision this course was created to fill.
In your own time and at your own pace, you’ll gain knowledge, insights and new techniques that you can immediately begin utilising at your own festival, to help you take that next step.
If you require any assistance with the online learning platform, or wish to provide feedback, please email training@independentcinemaoffice.org.uk and we will respond as soon as possible.
If you have already enrolled for the course, you can login here.
Full Access
£75.00
Price before VAT: £62.50 VAT: £12.50 Total: £75
Introduction
Introduction to Developing Your Film Festival
A bit more about you
An update on the film festival sector
Strategic Planning
Lesson Introduction – Strategic Planning
What is a strategic plan?
Your income building strategy
Evaluating your performance
Successful festivals
Partnerships and Sponsorships
Lesson Introduction – Partnerships and Sponsorships
Understanding your audience
Focusing on your competitors
Research, Research, Research
Brand Relationships
5-Alive
Pitching: Part one
Pitching: Part two
Introduction to Audience Segmentation
Lesson Introduction – Audience Segmentation
Defining audience development
Best practice for audience development
Audience segmentation
Creating an action plan
Researching new audiences
VOD and the future of festivals
Lesson Introduction – VOD and the future of festivals
Your digital strategy
New audiences
Letting your audiences teach you
Tips on VOD
The future of film festivals
How to get the press on your side
Lesson Introduction – How to get the press on your side
Your aims as a festival
Press releases and publicists
Your festival website
Before and during your festival
After the festival
Conclusion
Time to start developing your film festival
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