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Last week we had the pleasure of working with independent cultural consultant Sarah Boiling, on our Data-driven Marketing course up in Leeds. After four days of talking engagement and analytics, we've some up some of the key learnings with ten tips to get you started using data to drive your marketing strategy.
We've got TONNES of great projects keeping us busy this month, so let's get straight to it.
We spoke to Richard Hall, John Rossington and Philip Stonehouse, some of the key figures behind Lincoln Film Society, about what it takes to run a thriving and long-lasting film society.
From the first theatres that dared to show pictures at the end of the 19th century to the current networks of competing chains and small independents, cinemas have changed drastically in the course of their lifetime.
We spoke to Krushil Patel, one of 2016's FEDS trainees, about what he learned during his time with Glasgow Film Theatre and what advice he'd give to those wanting to get started in film exhibition.
We can probably agree there's not been much to cheer about in 2016, but politics, natural and man-made disasters aside, the ICO team have found reasons for hope and celebration in films old and new.
We spoke to Naomi Rathod, one of the most recent cohort of FEDS trainees, about what she learned during her time with Film Africa and why she'd recommend FEDS to anyone wanting to get started in film exhibition.
We spoke to Neil Johns, co-founder and chair of Free Film Festivals, about the challenges of and reasons for putting on a free film festival in a city where the average cinema ticket price last year was £11.78!
Sarah Boiling, the leader of our Data-Driven Marketing course, gives us some key points about audience data you should be collecting to grow attendance.
Its been a busy month for the ICO, we've been debating the future of independent cinema at our first Screen Forum, amongst other things...
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