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SpeakersBFI FAN members from across the UK are invited to join this open session as part of the REACH: Strategic Audience Development programme.
Registration for this session has now closed.
About this session
Züleyha Azman, Marketing Director of KINO Rotterdam, will join us online to share how they have successfully grown audiences and built a community through their social media marketing.
We will also be joined by Florence Bell, Social Media and Digital Content Manager for the Young Vic, who will provide an introduction to the various social media platforms you could use, before discussing their strategy, risk appetite and tone of voice.
The session will provide attendees with several practical tips they can take away and immediately apply to their own social media strategy. Züleyha and Florence will focus on the fundamentals of a strong social media presence, providing a step-by-step guide to how they manage their various platforms and offering some insight into what drove those decisions.
Key topics
- Content strategy and creation
- Channel management
- Understanding your audience
- Growing your following
- Building a community
What is REACH?
Running during 2024, normally for a closed group of selected participants, REACH: Strategic Audience Development is a workshop-based, project-driven training programme for BFI Film Audience Network members who want to build on their expertise in growing and diversifying audiences.
How do I attend?
This session will be delivered online via Zoom, tickets cost £10 per person. This is a two hour session and there will be the opportunity to ask questions to our guest speakers.
Registration for this session has now closed.
Accessibility
Automated captions will be available via Zoom. If you have any additional access requirements please let us know in your registration form.
If you have any further questions, please contact us at: filmhubse@independentcinemaoffice.org.uk
Speakers
Züleyha Azman
Marketing Director, Kino Rotterdam
Züleyha Azman has been the marketing director of KINO in Rotterdam since its opening in 2016. Her expertise lies in developing unique visual content, tone of voice, and storytelling. For KINO this approach has resulted in bringing curated classic programmes and special events to new and younger audiences. She views marketing and programming not as separate disciplines, but as interconnected fields. Her expertise in both cinema and marketing has proven to be a potent mix. She is convinced that in today’s cinema landscape these marketing tools, programmes, and events are indispensable for achieving success. Thus, she produces and creates innovative and compelling visual marketing assets that captivate audiences.
Florence Bell
Social Media and Digital Content Manager, Young Vic
Florence is a marketer who specialises in organic social media for the non-profit sector. Currently she leads on social media and video content for the Young Vic Theatre in London, alongside freelance social media strategy and audit work for charities and third sector organisations. Her previous work includes marketing at the Orange Tree Theatre in Richmond and media relations for ZOO and MultiStory (both at the Edinburgh Fringe).