Google Analytics is one of the most effective free tools to understand how people are using your website. But if you don’t know what to look for, where to find it or what to do with the numbers, it can be difficult to use it effectively.
About the session
In this 90-minute webinar, the Audience Agency’s Katie Moffat will cover:
- An introduction to how Google Analytics works including practical administration
- Common misunderstandings about some of the metrics Google Analytics provides
- An overview of the Google Analytics interface including the most commonly used and useful reports
- How to understand how people are finding your website and the effectiveness of your digital marketing
This FREE webinar is open to marketing team members or professionals, who are working at cinemas, film festivals, distribution companies, or are freelance, who are excited about finding new approaches to reach audiences.
Session speaker
Katie Moffat is an experienced consultant, trainer and digital strategist. Katie has been providing training and consultancy support on digital work for over 18 years, both with The Audience Agency and prior to that, as an independent consultant. At the Audience Agency Katie is Head of Digital and works with clients to help them develop effective ways to use digital tools and technologies to reach, grow and diversify their audiences.
This webinar will be live captioned, we will provide instructions on how to access the captions at the start of the event.
This event is supported by The ScreenSkills Film Skills Fund with contributions from UK film productions.
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